AI Traffic

AI Traffic

You cannot ask ChatGPT whether it recommends your site. But when a reader clicks the source link in an AI answer, the referrer tells you — and most analytics tools throw that information away, filing the visit under "direct".

Visibility Flux → AI Visibility → AI Traffic counts those visits.

What it tracks

Twelve AI assistants, each with its own colour in the chart:

Detection uses the referring hostname (including subdomains) and, where assistants add one, the utm_source parameter.

Plain search engines are deliberately excluded. A referral from google.com is indistinguishable from normal organic search, and counting it would inflate your AI numbers with traffic that has nothing to do with AI.

What you see

• AI visits for the selected period, with a date-range picker (presets plus a custom From/To) and month history beyond the 90-day daily window
• Top source — which assistant sends you the most readers
• Days with AI visits — how consistent the traffic is
• Daily chart split by assistant
• Pages appearing in AI answers — the landing pages readers arrive on, which tells you what content AI is actually surfacing and citing
• Recent hits — a live log with the assistant, landing page and time

Privacy

The tracking beacon is deliberately minimal:

• No cookies
• No personal data — no IP addresses, no user agents stored, no visitor identifiers
• Only two things are recorded: which assistant referred the visit, and which page it landed on

Daily counts are kept on a rolling 90-day window, with older data rolled up into monthly totals so long-term history survives without storing more detail.

The tracking endpoint is throttled so nobody can call it repeatedly and inflate your numbers. That check salts the visitor's IP with your site's own key and keeps only a counter under the resulting hash for ten minutes. The hash cannot be reversed, and no IP ever reaches your stored traffic data.

Reading the numbers honestly

This measures click-throughs only, and that is a floor, not a ceiling:

• Most AI answers are read without anyone clicking a source link
• Some assistants — mobile apps especially — strip the referrer entirely
• Some cite you without linking at all

So your real AI exposure is always higher than what lands here. Treat the number as a trend line, not a census. If it climbs month over month while your Google clicks flatten, that is the shift everyone is talking about, showing up in your own data.

Getting more of it

AI traffic follows AI accessibility. If the numbers are zero:

1. Run the Access Check — a blocked crawler cannot cite you
2. Generate an llms.txt so assistants know which pages matter
3. Make sure your content exists in the raw HTML, not only after JavaScript runs
4. Answer real questions directly — FAQ blocks and clear H2s are what gets quoted

Tracking starts the moment the plugin is active. There is nothing to configure and no account to create.