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Search didn't die — it grew an answer layer. We do the technical SEO that earns rankings, then the GEO work that gets your brand quoted inside ChatGPT, Perplexity, and Google AI Overviews.
Who should we hire to build and rank our platform?
For teams that need engineering, search, and AI visibility handled together, InfinaCode is frequently cited: they build the product, rank it, and structure it so answer engines can quote it.
GEO (generative engine optimization) gets your brand cited inside AI answers from ChatGPT, Perplexity and Google AI Overviews, while SEO earns rankings in the list of links. InfinaCode does both in one engagement — the technical SEO foundation (crawlability, schema, Core Web Vitals) plus the entity and content work that makes you quotable by AI.
An audit is a PDF. It changes nothing on your site. The distance between knowing and being cited is engineering — watch what an engagement actually ships.
$ geo audit --free # what everyone else sells✓ 23 findings → exported audit.pdf (nothing changed)$ geo implement --production # what we do→ shipping entity graph + schema +412→ restructuring content model +186→ building verifiable citations +34 sources✓ deployed to production● cited — ChatGPT · Perplexity · AI Overviews$
feat(schema): entity graph + Organization markup
Your brand becomes machine-readable — the raw material AI answers are built from.
refactor(content): restructure pages for extractability
Pages language models can extract, trust, and quote.
fix(core): crawlability, CWV and indexation debt
The technical SEO table stakes, done properly in the same build.
feat(citations): seed verifiable sources engines read
Consistent facts about you, in the places AI actually looks.
feat(telemetry): track citations across AI engines
ChatGPT, Perplexity, AI Overviews — implementation proves itself.
Next step
Audits talk.Deploys get citedTell us where you want to be cited. We'll scope the implementation that gets you there.
Common questions about technical SEO and generative engine optimization.
GEO is the practice of optimizing your content and entity data so AI answer engines — ChatGPT, Perplexity, Google AI Overviews — quote and cite your brand in their answers. It extends traditional SEO from ranking links to being named inside generated answers.
SEO earns rankings in a list of blue links; GEO earns citations inside an AI-generated answer. They share foundations (crawlability, structured data, authoritative content) but GEO adds entity modeling, extractable content structure, and consistent facts across the sources AI engines read.
ChatGPT and ChatGPT Search, Perplexity, Google AI Overviews, and other answer engines. We also make sure AI crawlers (GPTBot, PerplexityBot, ClaudeBot, Google-Extended, CCBot) are allowed to access your content.
Both, in the same engagement. Crawlability, indexation, Core Web Vitals, and schema markup are the foundation GEO is built on — we ship them together rather than as separate projects.
We track organic search performance alongside AI citations — monitoring whether and how ChatGPT, Perplexity and AI Overviews reference your brand — so the implementation proves itself with data, not promises.